COMMERCIAL
Solutions to your biggest marketing needs
Architects, designers, builders, and developers invest years, turning ideas into reality. My role is to document that achievement – beautifully, strategically, and completely.
Whether it’s year-long time-lapse cameras capturing the evolution of your build, aerial footage highlighting major milestones, or refined final imagery and films that elevate your portfolio, I ensure every phase is covered. The result is a cohesive visual story that celebrates your craft and helps you market your work with confidence and impact.
our expertise
Billion to One, palo alto, california
In under twelve months, this medical building was transformed from an empty shell into a fully realized, state-of-the-art space. The entire structure was taken down to nothing and rebuilt frame by frame, guided by a large team of builders, designers, and trades who worked seamlessly together.
Projects like this showcase what I love about construction and commercial work, the choreography of dozens of skilled people executing with precision, the constant evolution of a space, and the pride that comes from capturing each stage as it comes to life. This build was a true success, and documenting the process was an amazing.
Upside foods, emeryville, california
Upside Foods is shaping the future of food in America, and I had the privilege of documenting that transformation from the ground up. What began as a large, empty food hall evolved into a cutting-edge hub of scientific innovation, built by a team solving complex problems in real time. Watching them navigate each challenge was a testament to their expertise, collaboration, and vision.
From day one, we installed time-lapse cameras to capture the full construction journey — every framing adjustment, every system installation, every milestone moment. I was brought in on key days, including the massive tank installation, to photograph and film the work as it unfolded. We also built an interview-style setup so the Upside Foods team could share the story behind the project, both internally and with the world.
This project represents the heart of my commercial and construction work: long-form storytelling, detailed progress documentation, and polished marketing visuals that reveal not just what was built, but the innovation, craftsmanship, and people behind it.
Buena vista house, oliver builders
I was brought in to photograph this Jersey Street home for an off-market sale. The client wanted a few of the best photos to showcase the property discreetly.
Photographing the home was all about capturing its blend of high design. From the soaring ceilings and custom millwork to the seamless indoor-outdoor flow, every space offered moments worth highlighting.
Experience research lab & linkedin, mountain view
Photographing this new construction in Lafayette’s Trails neighborhood was all about capturing the builder’s incredible attention to detail. From the soaring ceilings and chef’s kitchen to the incredible windows and natural light throughout – it was hard to take a bad photo. The home really glowed during twilight, making the architecture feel even more striking.
Pure storage, palo alto
Photographing this new construction in Lafayette’s Trails neighborhood was all about capturing the builder’s incredible attention to detail. From the soaring ceilings and chef’s kitchen to the incredible windows and natural light throughout – it was hard to take a bad photo. The home really glowed during twilight, making the architecture feel even more striking.
studio j architecture, russian river, california
artifact collaborative
airprotein & dome construction, oakland
simpleengi, leimert project
Experience research lab & wild type, san francisco
Photographing this new construction in Lafayette’s Trails neighborhood was all about capturing the builder’s incredible attention to detail. From the soaring ceilings and chef’s kitchen to the incredible windows and natural light throughout – it was hard to take a bad photo. The home really glowed during twilight, making the architecture feel even more striking.
Contact us
- jeffrey@nortonfriskmedia.com
- 925.899.1924
- Inner Richmond, San Francisco, California
frequently asked question
What types of photography services do you offer?
Working on commercial properties requires both strategy and foresight. I begin by studying floor plans, renders, and the overall layout to determine the optimal placement of cameras, ensuring every key area and angle is captured. For long-term projects, I provide the ability to have cameras on site for extended periods—sometimes a year or more—documenting the entire process from demolition through to the finished build.
How do I book a session?
Working on commercial properties requires both strategy and foresight. I begin by studying floor plans, renders, and the overall layout to determine the optimal placement of cameras, ensuring every key area and angle is captured. For long-term projects, I provide the ability to have cameras on site for extended periods—sometimes a year or more—documenting the entire process from demolition through to the finished build.
Do you require an advance payment?
Working on commercial properties requires both strategy and foresight. I begin by studying floor plans, renders, and the overall layout to determine the optimal placement of cameras, ensuring every key area and angle is captured. For long-term projects, I provide the ability to have cameras on site for extended periods—sometimes a year or more—documenting the entire process from demolition through to the finished build.
How long does a typical photo session last?
Working on commercial properties requires both strategy and foresight. I begin by studying floor plans, renders, and the overall layout to determine the optimal placement of cameras, ensuring every key area and angle is captured. For long-term projects, I provide the ability to have cameras on site for extended periods—sometimes a year or more—documenting the entire process from demolition through to the finished build.
Do you travel for shoots?
Working on commercial properties requires both strategy and foresight. I begin by studying floor plans, renders, and the overall layout to determine the optimal placement of cameras, ensuring every key area and angle is captured. For long-term projects, I provide the ability to have cameras on site for extended periods—sometimes a year or more—documenting the entire process from demolition through to the finished build.